Privacy Policy

Introduction

At Apex Auto Service Center, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way. By using our services, you consent to the practices described in this policy.

We understand the importance of your personal data and take our responsibility to protect it seriously. This policy applies to all information collected by Apex Auto Service Center through our website, phone calls, in-person visits, and any other interactions you may have with our business.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address
• Vehicle Information: Make, model, year, VIN, license plate number, service history
• Service Records: Details of services performed, parts used, recommendations made
• Payment Information: Credit card details, billing address (processed securely through our payment processors)
• Communication Records: Records of our communications with you, including emails, phone calls, and service appointments

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns:

• IP address and browser type
• Pages visited and time spent on our website
• Referring website or source
• Device information and screen resolution
• Cookies and similar tracking technologies

How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide automotive services, schedule appointments, and maintain service records
• Communication: To contact you about appointments, service recommendations, recalls, or important updates
• Payment Processing: To process payments and manage billing for services rendered
• Customer Support: To respond to your inquiries, resolve issues, and provide technical support
• Website Improvement: To analyze website usage and improve our online presence
• Marketing: To send you information about our services, promotions, and automotive tips (with your consent)
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To manage our business operations, including quality assurance and staff training

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business, such as payment processors, email service providers, and diagnostic equipment manufacturers
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In the event of a merger, acquisition, or sale of business assets
• Safety and Protection: To protect the rights, property, or safety of our customers, employees, or others
• With Your Consent: When you explicitly consent to the sharing of your information

All third-party service providers are required to maintain the confidentiality and security of your personal information and are prohibited from using it for any purpose other than providing services to us.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data both in transit and at rest
• Secure servers and databases with restricted access
• Regular security assessments and updates
• Employee training on data protection and privacy
• Secure disposal of personal information when no longer needed

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. Cookies are small text files stored on your device that help us remember your preferences and improve our services.

Types of Cookies We Use:

• Essential Cookies: Necessary for the website to function properly
• Performance Cookies: Help us analyze website usage and improve performance
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertising (with your consent)

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our website.

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal and business requirements)
• Portability: Request transfer of your data to another service provider
• Objection: Object to the processing of your personal information for marketing purposes
• Withdrawal of Consent: Withdraw consent for data processing where consent was the legal basis

To exercise these rights, please contact us using the information provided in the "Contact Information" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. The retention period may vary depending on the type of information and the purpose for which it was collected:

• Service records: Retained for the duration of your relationship with us plus 7 years for warranty and legal purposes
• Contact information: Retained until you request deletion or we no longer have a business relationship
• Website usage data: Typically retained for 1-2 years for analytics purposes
• Payment information: Retained only as long as necessary for transaction processing and dispute resolution

Third-Party Links

Our website may contain links to third-party websites or services that are not owned or controlled by Apex Auto Service Center. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by posting the updated policy on our website and updating the "Effective Date" at the top of this policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of our services after any changes to this policy constitutes your acceptance of the revised policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to addressing your privacy concerns promptly and will respond to your inquiries within 30 days of receipt.

Governing Law

This Privacy Policy is governed by the laws of Alberta, Canada, and any applicable federal privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA). Any disputes arising from this policy will be subject to the jurisdiction of the courts of Alberta.